Plants vs. Zombies 2+

Challenge: Turn an indie darling into EA’s biggest mobile success

Approach: Join the conversation, expand it to the mass market, and leverage across multiple games

Creative-driven results: 
The biggest mobile success in EA history.
70 million players.
Winner, Best Mobile Game, 2014 VGX awards


Deliverables:
Naming
Brand Development
Story Development
Character Creation
Trailers