Coming out of last year’s AC title, we learned that consumers were chomping at the bit for a co-operative mode and a new setting. With this in mind, our objective for AC Unity’s “Sit Back” ad was to highlight our new Paris locale while showing users playing together as unique Assassins. With iconic French landmarks as our playground, the trailer features a dramatic assassination scored to a powerful orchestral soundscape. Our players work together as a team of assassins to take down their target. In the month prior to launch, this TV spot helped increase pre-orders and reservations by nearly 50%; ultimately leading to be #1 in November buzz and the #2 best-selling holiday launch of 2014.
Congratulations to Ubisoft on a successful launch of two titles, and continuing one of the biggest video game franchises in the world.