Challenge: Turn an intimate, executive summit into the Oscars of the gaming industry.
Approach: Build credible brand recognition with best-in-class branding, and year-round video assets.
Build Xbox One’s most important new IP from the ground up.
Few, bigger drops = confidence, success, and swagger.
Challenge: Turn an indie darling into EA’s biggest mobile success
Approach: Join the conversation, expand it to the mass market, and leverage across multiple games
Challenge: How do you make new technology and money less stressful?
Approach: Make it something any mom can understand.
Challenge: Extend brands with deeper experiences through additional content.
Approach: Create characters + great products = play with purpose.
Challenge: Reinvigorate an iconic but stale game brand.
Approach: Connect fans to their favorite Bond moments during a 3-year integrated campaign.