Challenge: Extend brands with deeper experiences through additional content.
Approach: Create characters + great products = play with purpose.
Team Hot Wheels sizzle.
The brand new WWE Slam City broadcast spot.
Inspire everyone at Mattel to tell their own stories with their own brands. Storyteller’s Unite!
2013 Mattel Entertainment Productions sizzle.
Sales increases across multiple channels.
Audience watches more, audience plays more.