NoodleHaus and Battlefield 1 took “direct engagement” to the next level in a two-year tour of major gaming events around the world.
At E3 and GamesCom, players were invited to experience exclusive content only available at these limited-time events to build hype and reward the most loyal fans.
Players were grouped by squads and led into an exciting new game mode in the yet to be released Battlefield 1 experience.
This recurring event was so successful that it extended well past its original life cycle, extending months into years of engaging fans and inciting both loyalty and sales.
And yes, that is Snoop Dogg in the middle.