The Biggest Mobile Success in EA History
NoodleHaus created a slew of content to promote the PvZ brand, but engaging trailers were just the beginning.
The NoodleHaus team created a new dimension for players with the hilarious characters from the PvZ world. We had the opportunity to get truly involved with over 70 million fans by writing brand new stories, dialogue and songs for Plants Vs. Zombies 2. Diving deep into each character’s back-story allowed us to unearth their primal desires (like tacos) and present the opportunity to destroy humanity’s greatest achievements. Or perhaps just eat brains.
How’s It Going?
- 70 million players
- Winner: Best Mobile Game – VGX Awards
- Winner: Best Mobile Game – DICE Awards
- Continued franchise growth