The Challenge
Build Xbox One’s new launch title IP from the ground up.
The Campaign
E3 2013 – The campaign kicks off at the Microsoft press conference, and Titanfall goes global with a strong community push to core players.
Titanfall - Gameplay - E3 2013 Microsoft Press Conference
Titanfall: Official First to Fall World Tour Video
Titanfall: Official Collector's Edition Unboxing
With the “Hammond Robotics” announcement, we took the opportunity to expand the universe and tease a depth-of-story during the early part of the campaign. It was the biggest online engagement for Titanfall since launch, with 1.1 million live-stream views and over 3 million additional views.
Our gameplay trailer emphasized the new frontier of vertical combat, and our live-action TV spot targeting the mass-market considering an Xbox One. Between all three, we put Titanfall on the map – big time – making it the #1 selling game of 2014.
TITANFALL - HAMMOND ROBOTICS OGRE REVEAL
Standby for Titanfall | Gameplay Trailer
Titanfall: Life is Better With a Titan - Extended Cut
Creative-Driven Results
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- Over 75 awards from around the world
- #1 selling game of 2014
