The Challenge

Build Xbox One’s new launch title IP from the ground up.

EA / Respawn briefed NoodleHaus on a bold new IP based in a sci-fi world.

Influences and competition include a strong first-person combat engine with revolutionary undertones.

Complete logo development included hundreds of explorations.

The Campaign

E3 2013 – The campaign kicks off at the Microsoft press conference, and Titanfall goes global with a strong community push to core players.

Titanfall - Gameplay - E3 2013 Microsoft Press Conference

Titanfall: Official First to Fall World Tour Video

Titanfall: Official Collector's Edition Unboxing

With the “Hammond Robotics” announcement, we took the opportunity to expand the universe and tease a depth-of-story during the early part of the campaign. It was the biggest online engagement for Titanfall since launch, with 1.1 million live-stream views and over 3 million additional views.

Our gameplay trailer emphasized the new frontier of vertical combat, and our live-action TV spot targeting the mass-market considering an Xbox One. Between all three, we put Titanfall on the map – big time – making it the #1 selling game of 2014.

TITANFALL - HAMMOND ROBOTICS OGRE REVEAL

Standby for Titanfall | Gameplay Trailer

Titanfall: Life is Better With a Titan - Extended Cut

Creative-Driven Results

- Over 75 awards from around the world
- #1 selling game of 2014