Build Xbox One’s new launch title IP from the ground up.
E3 2013 – The campaign kicks off at the Microsoft press conference, and Titanfall goes global with a strong community push to core players.
With the “Hammond Robotics” announcement, we took the opportunity to expand the universe and tease a depth-of-story during the early part of the campaign. It was the biggest online engagement for Titanfall since launch, with 1.1 million live-stream views and over 3 million additional views.
Our gameplay trailer emphasized the new frontier of vertical combat, and our live-action TV spot targeting the mass-market considering an Xbox One. Between all three, we put Titanfall on the map – big time – making it the #1 selling game of 2014.
- Over 75 awards from around the world
- #1 selling game of 2014