In 2017 Epic asked NoodleHaus to assist with its launch of Fortnite. We’ve been supporting the efforts ever since! Our initial challenge, believe it or not, was awareness. This new game had a dense list of AAA games to compete with. And if you’ve ever launched a new IP, you know how daunting that can be. The ever-changing audience perceptions created the need to react quickly and deliver creative that joined the conversation minute-to-minute. At first, the game was compared to Minecraft due to its harvest and crafting mechanics. Then, it was considered cute and cartoony, relegating it to cooperative adventure-type descriptions, and finally, everything changed with Battle Royale, and we engaged big-time.