T-Slim

The Tandem T-Slim team asked us to create a lifestyle campaign for their compact and durable insulin delivery system for diabetics requiring an insulin pump. Alternative products looked more appropriate attached to a hospital bed, bulky, ugly, and barely portable. The T-SLIM device allowed users to adjust their insulin levels at a moment’s notice with a small form factor and covert design no one else even noticed. So if the mood struck, they could eat something that wasn’t planned for, knowing they could safely manage their levels with the T-SLIM. The cast in this campaign were all actively attached to their T-SLIM, proving the flexibility of the product was so robust that a working actor could use it on set.

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