Oink needed a partner to launch their product, Virtual Piggy. Virtual Piggy is a safe way for kids and families to share money and learn financial responsibility. Our team jumped at the chance to help! The product created independence for kids online without exchanging any personal information while it allowed the family parents the ability and tools to teach their kids how to manage their own money. The spots we made starred Sela Ward, as herself, a mom of two. She fit the demographic perfectly and told a believable story of her kids getting rewarded for making good decisions in a healthy and safe online environment.