Watch Dogs 2 is a 2016 action-adventure game where gamers take on the role of Marcus, a brilliant young hacker who must join the most notorious hacker group, DedSec. NoodleHaus created a player loyalty program for those interested in the game. Every activity players engaged in earned them points in the DedSec system. Watching trailers, posting on social channels, commenting, and hashtags all counted for player loyalty. At the end of the campaign, players could purchase the game and cash in their rewards for real-life swag like sweatshirts and limited edition art. Grand prize winners could take home game consoles, controllers, and more.