A 50-year-old outdoor retailer needed to connect with the digital and social world in new ways. The old-fashioned catalog, traditional TV, and local retail ad channels worked for the more mature audience but needed to seed the future with new and younger audiences. NoodleHaus was asked to create a campaign that would interest gamers who might or might not be outdoorsy.
Social, run, and active made Cabela’s products unique and sticky for a huge audience. This magical character Paul took players to an entirely new place, showing that your movement can change the gameplay. Using their arms, legs, and entire bodies, Paul showed his party that gaming can be an action sport. Over the top? Definitely. Still, this spot was one of the most talked about in the campaign.