In 2017 Epic asked NoodleHaus to assist with its launch of Fortnite. We’ve been supporting the efforts ever since! Our initial challenge, believe it or not, was awareness. This new game had a dense list of AAA games to compete with. And if you’ve ever launched a new IP, you know how daunting that can be. The ever-changing audience perceptions created the need to react quickly and deliver video content that joined an ever-changing community minute-to-minute.
It’s staggering to see the evolution of a game like Fortnite. Starting as a new IP launch, then battle royale, and now the UEFN growth into community-made experiences! No one can say where it will go next, but we are very much on board for the ride!