Remember this? Plants vs. Zombies asked NoodleHaus to create content to keep up with demand. The game was quickly turning into a franchise. We had to help it grow in new directions as it launched on new platforms, grew sequels, and planned for years of expansion.
We created a style, voice, and mythology for the PvZ universe that extended into Plants vs. Zombies 2, Plants vs. Zombies Adventures, and Plants vs. Zombies Garden Warfare. Our work spanned across game and marketing disciplines with trailers, ads, game stories, character development, and custom-made macabre, goofy music. Our work with Crazy Dave and Doctor Zomboss became the foundation for years of motivation for these characters to grow into new games and markets.