Remember this spot?
We were challenged to launch EA’s new IP from the ground up with trailers, broadcasts, and story-building content to ignite interest in shooter fans. We created the campaign story that included “Hammond Robotics” story content, gameplay trailers, and live-action spots which were all connected through the backstory of the game. And with no single-player story mode, our story lived exclusively in these efforts. We were proud to help put Titanfall on the map – big time – making it the #1 selling game of 2014.
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